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After several trips to Brazil to conduct basketball camps, Triple Threat Academy founder and director Tony Freccero realized that he could no longer watch kids play basketball with no shoes.  In May of 2005, he launched Project SHOE ASSIST.  Drop-off stations were set up throughout Northern California to collect used shoes to ship to the student-athletes of Bolar Basketball Academy in Rio de Janeiro.

Project SHOE ASSIST collects new and gently used athletic shoes once a year for a two month period.  The shoes are then packed and shipped to Brazil where they are distributed to those who are truly in need.

Triple Threat Academy has formed a partnership with Bolar Basketball School and is now operating on two continents.  We strive to use basketball as a vehicle to teach much needed life skills such as: leadership, responsibility, discipline, passion, selflessness, respect, perspective, courage, imagination, and resilience.

PROJECT SHOE ASSIST aims to make the experience for all the Bolar students life changing, and we believe this starts with putting shoes on their feet.

 
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Triple Threat Academy is Northern California's Basketball Training Headquarters.  Run by Tony Freccero and Lou Richie, Triple Threat runs year round camps, clinics, and private instruction for thousands of youth in California and around the world.
 
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